YIFY Torrents was founded by Yiftach Swery in 2010 while he was studying computer science at University of Waikato. Yiftach is an app developer, web developer and archery champion from Auckland, New Zealand. In August 2011, the YIFY brand was gaining enough traffic to warrant the launch of an official YIFY Torrents Website, although it was eventually blocked by United Kingdom authorities. A backup website yify-torrents.im was launched for users to bypass this ban.
The YIFY name continued to generate traction to the point where in 2013 'YIFY' was the most searched term on Kickass Torrents, along with other related search terms such as 'yify 720p', 'yify 2013' and 'yify 1080p'. This popularity was maintained through to 2015, where it was once again the most searched term on BitTorrent websites. 781b155fdc