“In the context of user experience (UX) design, what does the term 'Information Architecture' (IA) refer to, and how does it influence the way users interact with digital products or services—without focusing on any specific company or brand?
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This article gave me a much clearer picture of what a UI UX architect actually does. It’s more than just pretty visuals—it’s strategy, structure, and understanding how people think when using digital products. Honestly, if you're thinking about stepping into this role or hiring for it, this write-up covers the essentials without being too technical.